What's Wrong with the Altman Project and Why We Oppose It
August 27 2015

The Oxford Exchange, our loyal patrons, Grand Central Avenue neighbors, and concerned citizens of Tampa are against the proposed rezoning of 504 Grand Central Avenue.  

The Altman Development Corporation of Boca Raton seeks to change the zoning of the site from Commercial General to Planned Development, which would allow them to build 270 apartment units.  While they have added a token 5,000 square feet of retail, the project’s overwhelming use will be apartments anchored around a parking garage.  This is the most telling aspect of the project:  a massive garage.  

We talk about Tampa becoming the Next Great American City and then we build wrap-around parking garages in one of its most historic commercial districts.  Yes, Altman will make the case that they care about the neighborhood and they care about Tampa, yet they involved no community leaders or neighborhood stakeholders in the design of their plans.  They are now making apologies and amendments, but their plan is flawed at its core.  Its core is a parking garage — a parking garage that services the single use of this project: apartments.

Token retail spaces do not make a project mixed use, and they do not survive when the rest of the project is oriented towards driving. A better design would be in keeping with the current zoning.  A better design would be truly street facing and not car-centric.  Great pedestrian-oriented streetscapes are what great cities are building.  Just look at what is happening in downtown St. Petersburg — streets that are alive with people and activity.

Tampa has come a long way with the opening of the River Walk, Curtis Hixon Park, the Water Works Park, and the upcoming Vinik Development.  The Grand Central Avenue shopping district could add to this growing urban environment:  a Grand Central Avenue that provides retail, on-street cafés, and entertainment. This is what the current zoning calls for and it’s what Tampa deserves in one of its most historic commercial neighborhoods:  development that fosters community, supports local entrepreneurs, attracts national brands that respect the community’s unique character, and contributes to Tampa’s wellbeing.

Altman’s glorified parking garage does none of these.  Tampa deserves better.

Join the movement at www.tampadeservesbetter.com.

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