It's Not How Good You Are...

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It's Not How Good You Are, Its How Good You Want to Be by Paul Arden


A handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. 


Author: Paul Arden.

Paperback. 128 Pages.

Publisher: Phaidon Press.

ISBN: 978-0714843377

Size: 4.8" x 0.5" x 7"