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Brand Spotlight: The Unconventional Scent Design of Olfactive Studio

What does scent of cardamom, star anise, and cinnamon look like? Olfactive Studio shows you.

French perfumer, Celine Verleure, sought to create an original fragrance with universal appeal. Celine’s unconventional approach artistically ties together imagery, scent, emotion and crowdsourcing.

Celine began by harnessing the help of her Facebook fans with a page called “Blog for the fragrance that doesn’t (yet) exist”, inviting her friends and followers to participate in developing names, designs, and packaging for the emerging perfume brand.

With a wealth of input and inspiration, Celine launched her own Olfactive Studio in 2011, literally bringing a new look to the fragrance table. She had commissioned contemporary artists to capture the essence of a moment in time with a single photograph, then selected elite perfumers to draw on their emotions evoked by the images to develop the scents.

A Massimo Vitali photo captures Italian beach-goers gathered along the edge of a massive iceberg in the summer time — sun shining, water gleaming — all preserved in a bright white haze. The powerfully incandescent scene brought Lumiere Blanche (White Light) to life, balancing the warmth of cardamom, star anise, and cinnamon with the freshness of almond milk and white musk.

Each scent is an experience in a bottle. They tell a story in a self-proclaimed “exceptional olfactory world with a powerful and distinctive personality.” The experiences and the scents alike are naturally gender neutral — “they have no gender, but they have a soul.”

Since the brand’s inception, Celine has produced six magnificent fragrances and the Facebook page continues to enlist the Olfactive Studio fan’s insights.

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